How to get Instagram Access Token

Starting from March 2020, Facebook requires users to create a Facebook app with Instagram Basic Display API to get a long-live Instagram Access Token. Follow our instructions on this section to get your own Instagram Access Token and paste it back on the Instagram Shopping & Feed app back-end configuration page.

You will need:

  • A Facebook account.
  • An Instagram account with media.

Step 1:

Go to and login with your Facebook account. Then click on "My Apps" link >> "Add a new app"

On "Create an App ID" popup, select "For everything else" option:


ALWAYS select the "For Everything Else" option even if you're having an Instagram Business account. If you select "Manage Business Integrations", you will not find "Instagram Basic Display" feature.

Enter your app name, then click on "Create App ID" button

Complete the Google reCAPTCHA check. Click on "Submit" button.

Navigate to "Settings >> Basic" page. Enter the Privacy Policy URL and Terms of Service URL of your website. Select the Category and Business Use for your app.

Click on "Save changes" button.

Still on "Settings >> Basic" page, scroll to the bottom of the page and click "Add Platform".

Choose Website, add your website’s URL, and save your changes.


Step 2: Configure Instagram Basic Display

Click Products, locate the Instagram Basic Display product, and click Set Up to add it to your app.

On Basic Display page, scroll to the bottom of the page, then click Create New App.

In the form that appears, complete each section using the guidelines below.

Display Name

Enter the name of the Facebook app you just created. Click Create App button.

Valid OAuth Redirect URIs

Enter your website’s URL.

For example:

After you enter a URL, save your changes and check the URL again; Instagram may have appended a trailing forward slash depending on your URL structure.

Deauthorize Callback URL

Enter your website’s URL again.

Data Deletion Request Callback URL

Enter your website’s URL once again.

Save your changes before heading to the next step.


Step 3: Add an Instagram Test User

Navigate to Roles > Roles and scroll down to the Instagram Testers section. Click Add Instagram Testers and enter your Instagram account’s username and send the invitation.

Open a new web browser and go to and sign in to your Instagram account that you just invited. Navigate to (Profile Icon) > Click on the cogwheel icon next to "Edit Profile" button > Apps and Websites > Tester Invites and accept the invitation.

Your Instagram account is now eligible to be accessed by your Facebook app while it is in Development Mode.


Step 4: Generate Access Token for Test User

Navigate to App Dashboard >> Products >> Instagram Basic Display >> Basic Display page and scroll down to User Token Generator section. Click on "Generate Token" button.

Log in with your Instagram account. Allow the app to access your Instagram account data.

Click on "I understand" checkbox then copy your Instagram Access Token.

Paste your Instagram Access Token on Instagram Shopping & Feed app configuration page.



Long-lived tokens are valid for 60 days and our app will refresh your token automatically before they expiring. You will not have to manually regenerate your access token. 


You can watch the instruction video here: